threehv

Advertising is a weird thing.

A lot of people hate it.

Mainly because it’s built for money, to make money.

Most advertising is shit.

This is because the triggers that push people’s buttons can be discerned through experimentation, and they’re normally not the prettiest things.

But it doesn’t have to be shit.

It can do its job, whilst entertaining you, whilst getting out of your way, whilst being relevant to what you are doing.

There’s nothing wrong with letting people know what you do, what you have, what you would like them to see.

As long as you do it the right way.

3hv has had a good innings, with some great clients, fantastic staff and a whole load of ups and downs. But, now, it’s time to move on.

We’re going to make advertising better.

This entry was posted on Friday, January 13th, 2012 at 4:04 pm and is filed under Business.