threehv

We opened the bank account for my other company, PizzaPowered, the other day.

And one of the things that struck me was how little the guy behind the desk knew about companies like ours.

Not just the surprise at the fact that we did things online.

Or the amazement at the way we were dressed.

But he didn’t know what we meant by B2B (business-to-business) or B2C (business-to-consumer). Or Software as a Service (software that you rent, rather than buy outright, usually delivered through a web-browser).

The worrying aspect being that these are the people who can ultimately decide if a business lives or dies. And they don’t know some of the basic terms for companies in a space that isn’t so new any more.