threehv

How everyday tasks sell iPhones

I now have run into two people at my church who have decided to get iPhones after seeing how easy it is for me to use mine for seemingly ordinary tasks. Both people already own either a Palm PDA or a Blackberry, but don’t use most of the functions because they are just too hard to master. They see me do a quick weather lookup or Google search with a couple touches, and you can see the light bulb go on over their heads saying, “That’s so easy; I’d love it if my phone were that easy.”

Aim high but grow slowly.

I had no idea how I would do this, but I figured if humans had the capability to put a rover on Mars and launch satellites into space, then there must be some way to clear out 80,000 emails in 3 weeks. If it is humanly possible, then it’s not impossible. It’s just a matter of figuring out a way to do it.

After just over a year in business, we still have a long way to go in ‘proving’ anything, but because we’ve used the same grassroots approach to building our own business (which has been successfully busy from day 1 without going into any debt), we are walking the walk. There are no shortcuts to gratification here and, in fact, some days are really hard.